• Created and implemented cohesive social media strategies that boosted engagement, website visits, and leads for coffee clients.

• Developed a marketing strategy and content marketing approach for an independent coffee producers..

• Created a coffee education website to allow for affiliate opportunities for marketing coffee brands.

Results:

• Social media and other digital channels were used to promote content and engage with audiences, increasing brand awareness and sales for various clients.

• Developed IG, FB, video, and article content to educate audiences about coffee products, brewing methods, and varieties.

• Data-driven metrics and trends analysis provided recommendations for optimizing content.

• Created affiliate video and IG content for coffee roasters as part of a review website, coffeesenorita.com. Developed storytelling for coffee brands to increase sales and earned media marketing opportunities.

• Created partnerships and content synergies with farms, roasteries, coffee experts, coffee shops, baristas, and content creators.