1.What do you do?

I help organizations, individuals, and brands tell their stories. I design copy and messaging to help re-ignite branding efforts. I draw from my experiences completing my graduate degree in Marketing Research, which emphasized consumer insights, branding, and marketing principles.

2.What is the goal of your work?

I aim to create engaging copy that inspires.

3.How do you do your work?

I first perform in-depth research on your industry and niche. I research your brand's story. I create foundational collateral to help you define your brand and digital media efforts.

On time. I like to deliver my projects ahead of schedule because my days of college all-nighters are long behind me. The only club I go to these days is Costco.

4.What is your philosophy of innovation?

My philosophy is focused on empathy - listening to people and finding ways to innovate together. Creative energy is always at the center of innovation. When we tell stories, we create community.

6.How can I contact you?

If you want to contact me, you can reach me on Linkedin Messaging or via email: joymailed@gmail.com.

A messenger pigeon would be fun, but not as reliable.

7.What are your credentials?

Credentials aside, I can handle pretty much anything you throw at me unexpectedly.

I graduated with a Masters Degree in Marketing Research & Analytics, 2022 with a 4.0 GPA and honors from Michigan State University in the top 10% of my class. I completed this program during COVID.

I took coursework in social media listening, marketing principles, branding, international marketing, survey design, qualitative & quantitative research.

I have a Bachelor of Science from Cornell University. I was a premed major, so none of my coursework was related to copywriting. I learned much through independent courses; I like to keep learning.

Certifications/Courses

Story & Genre Courses - Robert Mckee

Luxury Industry Insights Certification, LVMH Holding Company

Sustainable Fashion, Copenhagen Institute

Content Marketing Certificate, UC Davis