Every month, 2 billion users log into YouTube and on a daily basis, watch over a billion hours of video. YouTube ranks second in global internet engagement, surpassing Facebook. YouTube is the 2020 content train and it has arrived. According to Alexa Rank, visitors spend an average of 14 minutes a day on the video site. This translates into an amazing opportunity, with immense competition.

If you are a big-picture thinker or a creative, you might think of search engine optimization as a meticulous, left-brain endeavor. And perhaps before 2020, it used to be. What you’d be surprised to discover is that SEO is actually a lesson in defining your brand more clearly.

Let’s take a closer look at the how to build a better presence on YouTube. Although it takes actionable steps, it’s pretty intuitive once you get going. By the end of this article, I hope that you will be going Aha! I sincerely hope you come away with a clear understanding how you can take actionable steps to improve your SEO, and enjoy the process!

How to Create Content that Stands the Test of Time

In a world of click-bait and fast content, there is actually an opportunity to tell a story about your industry, profession or life. And simply put, that is the role of good content. But why and how do we dare to create it?

What makes great content that stands the test of time? Content that ignites lively discussion, motivates people in their lives, or even changes an industry? How do we create those types of experiences and that type of content that truly and authentically reaches people?

Here are some things about content that stands the test of time:

It all begins with an idea.