Social Media Content & Strategy

  • Projects include management of social media accounts, development of tailored content, including photography and video as needed.

    Alignment to an audience through in-depth industry research. Audit & analytics of social accounts.

    May provide social listening reports (if software is provided by brand) and advanced social media data analysis for more advanced projects.

  • Starting at 50/Hour.

    Weekly or monthly rates can be negotiated.

    • Developed viral content for international education organization.

    • Created photography, social media posts, and video for coffee brands.

    • Researched market trends, industry and customer bases for sunscreen startup. Created social media plan to match with consumer insights findings.

Consumer Insights

  • Providing secondary research for consumer insights. I hold a Marketing Research & Analytics graduate degree and can work on freelance or contract projects.

  • Please contact me for pricing as projects can vary in this area.

    • Market trends reports including analysis of key customer segments and industry trends.

    • Research of publicly available data, including US Census, ITA, SBA , WTO, Pew Research, etc.

    • A&U study - Attitude and usage study for sunscreen startup for graduate consulting project, including vendor management and custom quantitative survey, qualitative (In-depth interviews with laddering technique), secondary research, market analysis & multivariate analysis to align marketing efforts. Provided insights to the founder on marketing and social strategies for brand launch.

Content Development & Strategy

  • Develop cohesive and innovative content strategy/thought leadership content.

    Conduct extensive research to develop evidence-based content that resonates with audiences.

    Deliverables:

    • Newsletters, articles, and copywriting

    • White papers, pitch decks

    • Pitch lists, creative ideation

  • Retainer fees for ongoing work range from $500 to $5,000+ per month, depending on deliverables.

    • Article Fees

      • Hourly Rate: $50

      • Per Article/Project: $350 - 900 depending on length and complexity

    • White papers, In-depth research-based work

      • Per Article/Project: $500 to $5,000+ for white papers, technical writing, or extensive content.

    • Articles received from 10k-20K+ views each and were translated into several languages.

    • Established content strategy for educational newsletter reaching thousands of key stakeholders, clients and community supporters globally.

    • Increased social media following by engaging with followers. Developed and executed content that resulted in an increase in website traffic and email subscribers.

Other Projects I can help with:

  • Content audits and consults to help you determine how to align your content strategy to align with your brand and grow your online audience.

  • Create research-based content for your website, social media or project.

  • Help you determine the best content for your niche and create thought leadership for your brand.

  • Provide evergreen content in the form of research-based blogs, social media content, white papers or any format that you may need.

  • Custom creative projects