Case Study: Graduate Projects in Marketing Research, Data Storytelling & Analytics
Developed attitude and usage study for startup sunscreen product. A&U Study for my graduate consulting project:
quantitative survey
qualitative (In-depth interviews with laddering technique), secondary research
Market analysis
Multivariate analysis to align marketing efforts.
Results:
Provided insights to the founder on marketing and social strategies for brand launch and pitch deck strategies for investors.
Other Market Research Graduate Program Projects
*Social listening reports (Infegy & Sprinklr) for competitive insights, crisis management, and trends.
*Conjoint analysis considering TURF, MaxDiff, and multidimensional/multi-attribute products & services in Sawtooth.
*Advanced Visualizations in PPT tailored to C-Suite, Internal and External Clients.
*Independent Study on electronic Word of mouth relating to how people make purchase decisions online. An analysis of the influence of Amazon reviews and customer's perception of risk in e-commerce.